Davao City 2040 Olympic Branding

Spring 2025 ● Adobe Illustrator, Adobe Photoshop ● Logo, Brand Expansion Sheet, Mockups

This project focused on creating a full visual identity for a fictional 2040 Olympic Games hosted in Davao City, Philippines. Working as a team, we developed a branding concept that celebrated the city's culture and recognizable landmarks while creating an identity that felt exciting and appropriate for the Olympic Games. Together, we developed a color palette, discussed typography choices, and created a brand guide, printed tickets and event passes, and various merchandise mockups.

My primary contribution was designing the main logo, where I wanted to include details that were actually connected to Davao City. The pointed shapes were inspired by the durian fruit, one of Davao's major exports, while the arch represents the sun over a mountain and the “2040” forms the shape of Mount Apo. The bright color palette we chose as a team was inspired by the annual Kadayawan Festival, bringing more energy into the identity. I also contributed supplemental background design elements and created several mockups using the branding.