Teacher Wellness Collective Logo & Agenda

I worked on the Teacher Wellness Collective during my internship with Design Streak, a student-run design studio at Illinois State University. The goal was to develop branding for a wellness retreat focused on educator stress, burnout, and building sustainable wellness practices. Our team wanted the identity to feel calm and supportive while also representing the idea of growth and moving forward.

As a team, we developed the concept of using a butterfly to represent peace and transformation, as well as the idea of moving forward while staying grounded. Each of us created initial sketches and digital logo iterations, and after reviewing our concepts with the Design Streak director, one of my iterations was selected for our team to develop further. We worked together to refine the logo and paired it with a monochromatic purple palette to create a calm and relaxing feeling that reflected the purpose of the retreat.

Another group’s logo was ultimately selected for the final event branding, which I then used to design the retreat agenda. Because the agenda included a large amount of information and several scheduled activities, I focused on creating a clear hierarchy and organized layout that made it easy for attendees to scan and follow throughout the day.