WELL-Come to the Nest Promotional Materials

I created the visual direction for WELL-Come to the Nest during my graphic design internship with Illinois State University Student Affairs. The event was focused on introducing students to health and wellness resources during the Welcome Week, so the goal was to create promotional materials that felt welcoming, playful, and encouraged students to attend. The main visual requirements were to include a Redbird and a nest, which gave me a starting point while still allowing me a lot of creative freedom in the overall direction.

‍I built the design around an illustrated Redbird sitting in a nest and surrounded it with different health and wellness-related items to connect the playful concept back to the purpose of the event. I carried the illustration style and visual system across digital signage and promotional materials in multiple formats, creating a consistent campaign that could work across different screens and social media.