Puzzles & Pretzels Promotional Materials

I created promotional materials for Puzzles & Pretzels during my graphic design internship with Illinois State University Student Affairs. The event was a chance for students to hang out, work together to complete puzzles, and enjoy soft pretzels. I wanted the design to feel fun and inviting while also making it immediately clear what the event was about. 

I used colorful puzzle pieces and pretzels throughout the design and even used larger puzzle shapes to hold some of the event information. I chose bright colors and playful typography to match the casual and energetic feeling of the event. I then carried the same visual style across digital signage and promotional materials in different formats, so everything felt like part of the same event.