Rehoboth Beach Sweets Branding & Packaging

For this project, I created an original food brand and packaging for Rehoboth Beach Sweets, a fictional saltwater taffy company based in Rehoboth Beach, Delaware. Since saltwater taffy is closely connected to beach towns like Rehoboth, I wanted the brand to feel like something you could find in a candy shop along the boardwalk. 

I created the full visual identity, including the logo, color palette, typography, illustrations, and packaging. I used beach-inspired colors and illustrated elements like waves, crabs, sandcastles, and other coastal imagery to connect the brand back to Rehoboth Beach. I also designed the packaging die line and put together the physical box, carrying the same visual style throughout the entire package to make the brand feel fun, nostalgic, and connected to its location.