H2Only Campaign

H2Only is a fictional awareness campaign focused on the large amount of freshwater used by data centers around the world. The goal was to bring attention to a part of technology's environmental impact that often goes unnoticed, while also calling on tech companies to be more transparent about their water use and work toward becoming more water positive. 

I created a digital-inspired visual identity to connect the campaign back to technology while keeping water at the center of the message. The logo combines a “2” with the shape of a water droplet, and pixel and gradient elements are used throughout the campaign to bring the two ideas together. I carried the identity across a motion poster, five-slide Instagram carousel, landing page, brand guide, and merchandise to create a campaign that could share information across several different platforms.