Taste the World in BloNo

Taste the World in BloNo is a fictional weekend multicultural food tour designed to encourage college students to explore different restaurants and cuisines around Bloomington-Normal. The main challenge was figuring out how to guide students between several locations while making the experience feel fun and easy to follow, especially for students who might not be very familiar with the area. 

I created a colorful visual identity and icon system inspired by the different types of food featured throughout the tour. I also designed a custom map that shows each restaurant along with walking, biking, and public transportation options, making it easier for students to plan how they would get from place to place. I carried the same colors, icons, and playful style across a foldable booklet, wayfinding signage, sidewalk graphics, and other event materials to make the whole experience feel connected.